Ebay's recently published a report revealing that 79% of small bricks and mortar retailers are of the belief that having an online presence has saved their business. This report, called the Online Business Index, suggests that these retailers can match or even out perform other online businesses when they have an online presence. Their online store matches sales, profit margins and prices of these other online businesses.
Taking the step of branching out online allows physical stores to be able to compete on the same level as online retailers. As the online economy continues to grow, it has become an increasingly important tool to accompany the traditional bricks and mortar business.
Enterprising high street retailers continue to develop their online business and are rapidly joining the ranks of online businesses. In this way they can improve their offline income. More than half of every online business has a bricks and mortar store, and about 80% of those are experiencing improved sales and a more sustainable offline business because of that online presence.
As a business owner, if you have been thinking about your business being online, this opportunity is applicable to any type of brick and mortar business, retail or service based. Having a presence online can allow you to reach new customers. The traditional physical store with no online presence is only known to customers in the local area; however a web presence allows customers world wide to see what you are offering. It is also possible to keep in touch with your customer base with this online presence.
Your customers are likely already online. What this means is that if you have no website or online presence, they will be drawn to your competitors' websites.
By engaging with your customers via digital channels including a website, email and social networks such as Facebook you can build your brand and ensure that you are front of mind when they are looking to buy. In these uncertain times when better than now to explore the online opportunity?
Using alternative methods, such as an online presence and branding can allow you to become more recognizable. You can easily contact your existing customers through a mailing list, and it is also easier to attract new customers. The online business can only improve your physical business' presence.
Taking the step of branching out online allows physical stores to be able to compete on the same level as online retailers. As the online economy continues to grow, it has become an increasingly important tool to accompany the traditional bricks and mortar business.
Enterprising high street retailers continue to develop their online business and are rapidly joining the ranks of online businesses. In this way they can improve their offline income. More than half of every online business has a bricks and mortar store, and about 80% of those are experiencing improved sales and a more sustainable offline business because of that online presence.
As a business owner, if you have been thinking about your business being online, this opportunity is applicable to any type of brick and mortar business, retail or service based. Having a presence online can allow you to reach new customers. The traditional physical store with no online presence is only known to customers in the local area; however a web presence allows customers world wide to see what you are offering. It is also possible to keep in touch with your customer base with this online presence.
Your customers are likely already online. What this means is that if you have no website or online presence, they will be drawn to your competitors' websites.
By engaging with your customers via digital channels including a website, email and social networks such as Facebook you can build your brand and ensure that you are front of mind when they are looking to buy. In these uncertain times when better than now to explore the online opportunity?
Using alternative methods, such as an online presence and branding can allow you to become more recognizable. You can easily contact your existing customers through a mailing list, and it is also easier to attract new customers. The online business can only improve your physical business' presence.
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