Ebay's recently published Online Business Index report has revealed that 79% of small high street clothing retailers believed the introduction of online trade had helped save their business. Their OBI report suggests that small high street retail businesses are able to match and even beat the performance of other online firms when they set up on the internet and that shops perform at least as strongly as other online businesses on sales, prices and profit margins.
The report's findings show that, far from being threatened by the rise of online shopping, bricks and mortar shops are able to compete on a level playing field if they branch out online. Far from undermining the high street, the online economy is increasingly propping up struggling bricks & mortar businesses.
Enterprising high street retailers continue to develop their online business and are rapidly joining the ranks of online businesses. In this way they can improve their offline income. More than half of every online business has a bricks and mortar store, and about 80% of those are experiencing improved sales and a more sustainable offline business because of that online presence.
As a business owner, if you have been thinking about your business being online, this opportunity is applicable to any type of brick and mortar business, retail or service based. Having a presence online can allow you to reach new customers. The traditional physical store with no online presence is only known to customers in the local area; however a web presence allows customers world wide to see what you are offering. It is also possible to keep in touch with your customer base with this online presence.
Your customers are likely already online. What this means is that if you have no website or online presence, they will be drawn to your competitors' websites.
Branding your business through the use of a website, social networking and email marketing is a way to engage your customers and put yourself at the forefront of your business field. These option are widely used by marketers who understand the importance of an online presence and engaging your customers in different ways.
Using alternative methods, such as an online presence and branding can allow you to become more recognizable. You can easily contact your existing customers through a mailing list, and it is also easier to attract new customers. The online business can only improve your physical business' presence.
The report's findings show that, far from being threatened by the rise of online shopping, bricks and mortar shops are able to compete on a level playing field if they branch out online. Far from undermining the high street, the online economy is increasingly propping up struggling bricks & mortar businesses.
Enterprising high street retailers continue to develop their online business and are rapidly joining the ranks of online businesses. In this way they can improve their offline income. More than half of every online business has a bricks and mortar store, and about 80% of those are experiencing improved sales and a more sustainable offline business because of that online presence.
As a business owner, if you have been thinking about your business being online, this opportunity is applicable to any type of brick and mortar business, retail or service based. Having a presence online can allow you to reach new customers. The traditional physical store with no online presence is only known to customers in the local area; however a web presence allows customers world wide to see what you are offering. It is also possible to keep in touch with your customer base with this online presence.
Your customers are likely already online. What this means is that if you have no website or online presence, they will be drawn to your competitors' websites.
Branding your business through the use of a website, social networking and email marketing is a way to engage your customers and put yourself at the forefront of your business field. These option are widely used by marketers who understand the importance of an online presence and engaging your customers in different ways.
Using alternative methods, such as an online presence and branding can allow you to become more recognizable. You can easily contact your existing customers through a mailing list, and it is also easier to attract new customers. The online business can only improve your physical business' presence.
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